In a relocation that seems somewhat counterproductive, Xumo, an ad-supported streaming solution had by Comcast, will start offering some movies completely ad-free.
Starting in October through December 2021, the firm will display a totally ad-free film each week throughout every one of its owned and run properties. The firm stated the action is an expansion of a pilot program it ran last August with Xumo visitors on Comcast Xfinity X1 tools. Xumo said that during the pilot, it “experimented with supplying a set apart streaming experience to which audiences moved,” one that drove increased sessions per user and also frequency of use.
“As an AVOD industry initially, we’re excited to bring XUMO’s Ad-Free Flick of the Week to millions of customers throughout all of our XUMO owned as well as operated homes,” stated Fern Feistel, senior vice head of state of material procedures and also advertising and marketing at Xumo, in a declaration. “Not only are we delighting our audience, this is currently verified to be a considerable chauffeur of retention as we continue to check brand-new experiences.”
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Xumo’s Ad-Free Movies of the Week for October consist of:
“Miss Stevens” – Oct 4-10
“Hero” – Oct 11-17
“Marrowbone” – Oct 1-24
“We Need to Speak About Kevin” – Oct 25-31
In October in 2015, Xumo stated that it had experienced 2.5 x development and also increased its month-to-month active user total to more than 24 million since the start of 2020. Total hours streamed on Xumo more than doubled over that same amount of time.
Xumo CEO Colin Petrie-Norris attributed the development to a combination of the pandemic along with more content as well as new distribution companions. He additionally stated Xumo’s on-demand magazine has actually been deeply integrated with Xfinity X1 and also Flex, leading to an almost 40% increase in seeing sessions on those systems.
Comcast got Xumo in February of last year and has continued to operate it as an independent company inside of Comcast Cord.