“Dune” will certainly be dashing some flavor into the Twitter Movies timeline this week.Warner Bros.
, as component its bigger advertising and marketing advocate director Denis Villeneuve’s “Dune,” teamed with Twitter for a weeklong requisition of the @TwitterMovies account to promote the sci-fi legendary. The motion picture’s vast theatrical launch in the united state is set for Oct. 22, when additionally will certainly be readily available to stream on HBO Max.Starting Monday and also through completion of the week, @TwitterMovies will be totally committed to “Dune.” The account’s account will switch over to a “Dune”-themed avatar as well as header photo. As part of the coupon, individual tweets with the hashtag #DuneWeek will set off a personalized Twitter emoji.The “Dune “takeover will certainly include fan Q&A s with Villeneuve as well as the motion picture’s celebrities: Timothée Chalamet, Zendaya, Oscar Issac as well as Rebecca Ferguson. Other content rising on the temporarily “Dune”-ified account (which has 6.8 million fans) will certainly include “Dune” video clips with the actors reviewing the movie, as well as memes and also emoji.
“Audiences have been eagerly preparing for ‘Dune’ for more than a year, and Twitter has actually been the platform where they’ve congregated: followers of the book, fans of our phenomenal ability and also brand-new fans of the franchise business,” said Andrew Hotz, EVP, worldwide digital advertising and marketing and also principal data researcher, Detector Bros.It’s first time Twitter has actually reduced an offer with a companion for a weeklong requisition of any type of company-owned account. But it is not the first time Warner Bros. tapped Twitter as part of the film’s advertising strategy: The workshop launched a trailer live-streaming occasion on Sept. 9, 2020, solely using @TwitterMovies, which garnered 10 million sights within 1 day, according to Twitter.Over the past year,
Twitter has recorded greater than 6 million tweets regarding “Dune, “according to the social media network. The biggest spikes in daily babble on Twitter about the film in 2021 happened on July 22( when an upgraded trailer was released )and Sept. 3 (when movie evaluations were released). Story continues”From the moment the very first’Dune’casting news
headed out, we knew this was going to be just one of the greatest’Twitter motion pictures’ever before, “stated James Brownstein, Twitter’s head of film collaborations. He added that Detector Bros.”is assisting us redefine what advertising and marketing films appears like on Twitter. The future is reaching followers where they in fact are, in a format they intend to consume. “As component of its “Dune”collaboration with Detector Bros., Twitter worked with the studio to produce
12 custom-made Twitter emojis for the motion picture’s celebrities and their personalities, including for #PaulAtreides as well as #TimotheeChalamet; #Chani and #Zendaya; #DukeLeto as well as #OscarIsaac; as well as #LadyJessica and #RebeccaFerguson. (See the full listing of Twitter’s” Dune”character emoji on this Nerdist thread. )”Dune”is adjusted from Frank Herbert’s 1965 novel of the same name. The movie opened up in some worldwide markets Sept. 15, while its China release is slated for Oct. 22 simultaneous with the U.S. premiere.Pictured above: Zendaya and also Timothée Chalamet in”Dune”