In the previous months, we have actually seen numerous big deals like Runway 34, Heropanti 2, Samrat Prithviraj, Shamshera stopping working at the box workplace. Laal Singh Chaddha & & Raksha Bandhan were anticipated to end the drought of Hindi movies however regrettably, these films too bombed at the ticket windows.
Well, honestly, the Hindi movie industry is going through a rough patch, which is not ending despite a number of efforts of big stars and filmmakers. In the previous months, we have actually seen numerous biggies like Runway 34, Jersey, Heropanti 2, Bachchhan Paandey, Samrat Prithviraj, Jayeshbhai Jordaar, Shamshera stopping working at the box office. Two recent releases Laal Singh Chaddha and Raksha Bandhan were anticipated to end the drought of Hindi movies at the ticket windows however unfortunately, these movies too failed to develop magic at the box workplace.
While we can’t reject the reality that disallowing Ajay Devgn’s Runway 34, the material of all the above-mentioned films was not strong enough. However, it is the ultimate truth that the #BoycottBollywood pattern, which has actually been making sounds on social networks in the past few months, has actually impacted the business of these films to a higher degree.
While the factors or propaganda to decline Bollywood movies has actually been a big question amongst trade experts but it is quite clear that a specific section is going for it to spread negative promotion about the film even without watching it. Honestly, in the population of over 130 crore Indians just 2-3 per cent watch films in the movie theater halls. If the average expense of a film ticket is taken as Rs 100, the worth of 2 percent becomes Rs 260 crore.
The recent and classic example can be taken of Aamir Khan’s Laal Singh Chaddha. The adaptation of Forrest Gump, which is struggling at around Rs 50 crore at the box office, has actually gathered around one lakh forty thousand votes on IMDb. Well, if we analyse the votes and collections, we can bring out the result that a lot of them offered unfavorable votes to the film without even viewing it, which is honestly a dishonest and unjust practice.
The 2nd and crucial, which ought to be considered is that the people, who are making noise and encouraging #BoycottBollywood trend are not only obstructing the business of Hindi films but also the suppliers, exhibitors and theatre owners. In fact, they are suffering more due to the fact that of this.
Due to OTT platforms (digital rights) and other rights including satellite, musical and overseas, the producers of the majority of films recover their expenses. While these avenues assist the production banners, the theatre owners, exhibitors and distributors suffer a major loss as their primary service depends on the theatrical revenue.
While #BoycottBrahmastra and #BoycottDobaaraa keep trending on social media, just recently #BoycottVikramVedha became a part of the pattern after Hrithik Roshan praised Laal Singh Chaddha on Twitter. Really? Way how you can slam, disown and criticise the material even without/before viewing it?
So, the trolls and individuals, who are spreading out negativity around Bollywood films and stars, must realise that their dishonest strategy is not impacting package office organization however also other sections, which are directly and indirectly related to those respective jobs.
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