Invite to your weekly rundown of the most significant stories from Netflix’s top 10 per hour figures drop for the week ending September 25th, 2022. This we’ll be covering DAHMER’s substantial launch, Lou remaining strong and the start of the eminence films of 2022.
Netflix updates its top 10 statistics page weekly with 40 brand-new per hour figures of the top motion pictures and programs of the past 7 days. If you want to search the leading 10 hourly information easily, visit our tool.
Keep in mind: In this report of Netflix’s hours saw from September 18th to September 25th, 2022, we’ll utilize “Complete Watchings Comparable” or CVE, expressed in millions. That implies we divide the hours viewed announced by Netflix by the runtime of films or series. It enables much better comparisons between films and series, but it’s not an audience metric. It is the minimum number of viewings if they were all complete from the first second to the last of the film or season.
1. The launch of A Jazzman’s Blues and Athena signal the start of the prestige movies season for Netflix.
Delighted status motion pictures season to anybody who celebrates it! Every year, between completion of September and the beginning of January, Netflix launches the most significant films of its line-up, some made to be hits. Still, others made to become vital beloveds that could make the streamer some elections and even wins at the Oscars and the other awards events.
This year, A Jazmman’s Blues by Tyler Perry and Athena by Romain Gavras were the first to be launched, while Blonde is the next and is available today (September 28th).
So how did they do? Both did well per eminence movie standards, with 4.3 million CVE in three days for Athena and 3.7 million CVE in three days for A Jazzman’s Blues.
It’s on par with other prestige movies released on a Friday in my dataset however still quite far from The Lost Daughter.
2. Lou is another evidence that external marketing perhaps not as useful as the homepage and the in-app recommendations.
A common complaint regarding Netflix is that it does not do enough marketing to inform people that some programs are being released. If you compare that to what major film studios are doing to promote– expensively– movies in theaters, I guess it is a fair assessment. However Netflix has the most popular product around when it pertains to promoting content: its homepage and the in-app recommendations.
Lou is another example of that.
The long-gestating film came out last Friday with little to no marketing around it, and it still handled to score the 16th biggest launch of any Netflix movie launched on a Friday out of 99 in my dataset, with the equivalent of 22.7 million CVE.
3. DAHMER makes a killer launch.
DAHMER could also be an example of how the homepage and in-app recommendations may suffice to promote a series to subscribers, as the series was shadow-dropped only 5 days after the expose of its release date.
Sure, it’s a Ryan Murphy-produced real crime series about among the most famous serial killers, so it’s bound to gather attention. However the numbers are excellent, with 22,2 million CVE in just 5 days. That’s double what Real Story, a limited series starring Kevin Hart, got when it was launched on Thanksgiving in 2015.
So it’s quite huge, and it might even exceed Netflix’s expectations.
It’s also the very best launch of any brand-new Netflix series released on any day of the week in my dataset. It even beats returning series such as season 2 of Emily in Paris, likewise launched on a Wednesday. Nevertheless, it’s not a success on par with the last season of Complete stranger Things or perhaps the last season of Cash Break-in, which handled to get 40+ million CVE in just 3 days.
It will be interesting to see how it progresses over the next few weeks.
The ratings of the series on IMDb are excellent, with an 8.4/ 10 average, so it might have quite long legs.
Its job was to improve the number of customers in the US for the 3rd financial quarter of 2022, so we’ll see if it handled simply that in October.
4. A follow-up on Heartbreak High
Recently, it was quite clear that Heartbreak High was a flop, but the series handled to claw its way into the Leading 10s this week.
It’s still not excellent with only 2.8 million CVE, so we’ll call this one a semi-flop.
Source: https://www.whats-on-netflix.com/news/netflix-top-10-report-dahmer-debut-lou-and-prestige-movies/